Dating Software & Social Software

OK, for those that want to know if they should buy the affiliate software from their dating software vendor when it cost like $100 dollar. Don’t do it. At least not yet. This will save you that cost in the beginning. If it comes with your dating software then that’s fine. You won’t be using it for the first 6 months anyway. Here’s why…

What is an affiliate program? It allows you to have people market your dating software for you. They register for an affiliate account on your dating software site and then they add a special code on their site and drive traffic to your site. This is an excellent way to get traffic that you would not normally get. Considering how difficult it is to get into the top 10 on Google. This is key. There is a dating site out there that is a niche market dating site (I won’t say who) that makes a killing just from their affiliates. For their market, they produce 4 times the amount of traffic than their competitors do.

Why not do it when you first start your dating software site? Because you have no members. No affiliate will promote your site until you have tons of content and by content I mean members. Once you get about 500 members then you can turn on an affiliate program and if your dating software doesn’t have it, then at that time get it. Not before because it’s just a waste of money. If your dating software doesn’t have an affiliate software for it, then go to iDevAffiliate and get one. It’s only $99 dollars and it’s the best affiliate software on the market.

So, that should take care of the affiliate software issue. If you need help with your affiliate program then let me know.

DatingScripts

OK, this is for all you flash lovers out there. So, you got your dating software and you want to add the slickest, coolest most outrageous flash intro that anyone has ever seen. You are an incredible flash guru and you know that adding this will make your dating site more attractive. Well, DO NOT DO IT! Put the TWEEN down and slowly step away from it. Save your flash for class.

That is 100% absolutely the truth. Surfers don’t want to see flashy design. They did 10 years ago when it was new and cool but leave the flash at home. Get yourself a good simple design that will convey your sites market and fill it with content and by content I mean members. Content is key. How many times do I have to tell people that. The more members you have that are current and active the better your dating software site will be.

Now, remember that when you are designing your dating software template. Keep it simple and keep the graphics down to a minimum. Don’t go overboard with huge graphics. Again, keep your dating site simple.

DatingScripts

Do you really want all those meaningless features built into your dating software? I didn’t think so. So, what are the features that you need? Here’s the deal. You don’t need all kinds of bells and whistles in your dating software. Just focus on a niche market and attack it. Figure out the type of site you want and throw up a dating site for pete sakes. Features are much ado about nothing in my eyes.

Sure features will give your site a good look but that’s it. At the end of the day people want to see content and content is key. Content is members and by members, you need a lot of them. So, once you get your niche market idea ready, get the dating software and then fill it with members. If you are starting a dating site for cat lovers then find a domain name about dating and cats, register it, get hosting and buy some really affordable/reliable dating software and change the logo. Then tell all your friends and then start giving your site linkbacks with other cat related sites. Be sure to only link with sites that are higher PR than yours. Don’t do link farms!!!

In closing, you don’t need all these really cool features. Standard dating software with search, email, chat and IM is about all you need. Believe me, if you have tons of members in your niche market dating site then you will make money if you are charging monthly memberships.

Enjoy…

DatingScripts

Most people when they search for online dating software want as many features as they can possibly get in their dating software. They want everything including the kitchen sink but does this hurt your dating site? Yes, it does. Having blogs, forums and groups or other social components in your dating software will hurt your business.

Most people when they come to a dating site they want to get their content. Yep, most men want to find the girl of their dreams and be on their way. They don’t want to sit and read blogs that the girl might have written. They want a photo and an email and that’s it.

Most dating software has blogs, forums and groups in it but it doesn’t have to be. Now most dating software providers will add this stuff strictly for SEO purposes only. Yahoo is really the only search engine that likes this stuff because it sees it as additional content. Sure Google likes it but it doesn’t place it as a high importance. Google loves link backs. All those relevant inbound links to your site is key.

Now, if you are wanting to add some SEO to your Google friendly site, then add a blog software to your dating site but in a different directory and do not promote it. If you have dating software installed and you want to keep it a dating site and attract more members then do not setup forums and groups and any other social aspect of your visitors might think it’s a social site and will not create a profile. Make your dating site a dating site and work on adding new members because members are key part of your profitable dating site. No members then no monthly payments from those members. Keep it simple. If you do add a blog, add a blog software and put it in a different directory and only link to it via the footer of your dating site. Somewhere where it’s not that visible. Visible only to Yahoo or Google.

DatingScripts

Are there too many dating sites in the world? I get that question a lot. The answer is yes but should that discourage you from buying dating software and starting a dating site? No, and the answer is quite interesting.

If you haven’t heard of niche market dating sites then that is basically taking dating software to create a specialty dating site. Some examples of niche marketing dating sites would be a dating site for divorced people, or a dating site just for people that have cats, or a dating site for people that like to scuba dive. These are niche market dating sites and now a days these are the types of dating sites that people flock to in groves. So much that even Match.com is taking notice.

Generalized dating is becoming a thing of the past and like I tell all the people that I talk to about dating software, do not start a standard dating site. Start a niche market dating site and attack the hell out of it and you will make money. Yes, even if you bring in a few hundred dollars a month then that is profit that you don’t have. If you want to learn more about making money with your dating software, then check out my Make Money Online ebook. It will show you how to make good money from your niche market dating site.

So, yes there are too many dating sites but that is a good thing…

DatingScripts